Published Works

Female Factor CEO Bridget Brennan is the author of the world’s leading books on women consumers.

Bridget's groundbreaking work has been called “essential reading” by The Wall Street Journal and “required reading” by Fortune Small Business. Her most recent book, Winning Her Business, was nominated for the prestigious 2019 Porchlight Business Book of the Year.

Winning Her Business

By Bridget Brennan

The Porchlight Books Bestseller from HarperCollins Leadership. Nominated for 2019 Porchlight Business Book of the Year and named to multiple “Best Customer Experience Books” lists

Why She Buys

By Bridget Brennan

The world's wildly popular book on marketing to women (Crown Business)

An Instant Classic and International Best Seller

Bridget Brennan for

Bridget’s lively columns on marketing to women have been a Forbes favorite since 2012.