About Us

Female Factor founder and CEO Bridget Brennan is the world’s leading authority on women consumers. She’s the author of the groundbreaking books, Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business) and Winning Her Business: How to Transform the Customer Experience for the World's Most Powerful Consumers (HarperCollins Leadership, 2019). Bridget founded Female Factor in 2006. She works with clients all over the world and is one of the most sought-after speakers on women consumers. She is also a longtime contributing writer for Forbes.com, where she writes a popular column on marketing to women.

Bridget was named a "Woman to Watch in Retail Disruption" by the Remodista think tank. She serves on the Vikings Women Advisory Board of the Minnesota Vikings NFL team, and is a member of the National Speakers Association, the Network of Executive Women and the Economic Club of Chicago. She has served as an instructor at Northwestern University's Medill School graduate program in Integrated Marketing Communications, and as a guest lecturer at many universities and business schools, including the Kellogg School of Management at Northwestern University and the University of Notre Dame.

Bridget’s book, Why She Buys, was called "essential reading" by The Wall Street Journal, "required reading for anyone burdened with a Y chromosome" by Fortune Small Business. Her newest book, Winning Her Business, was nominated for the prestigious Porchlight 2019 Business Book of the Year.

A graduate of Texas A&M University, Brennan is based in Chicago, the headquarters location of Female Factor.

Bridget is an Award-Winning Executive

• Named a "Woman to Watch in Retail Disruption" by Remodista
• 100 Women of Influence by TCW Magazine
• Vikings Women 100
• "Top Rated Speaker" at dozens of events worldwide.