Delivering Customer Service with Female Appeal

In their role as “Chief Purchasing Officers” of the home, women interact with customer-service personnel more than anyone else. Yet once a customer is secured, the relationship – in the form of proactive customer communication and loyalty– often fizzles. Rants about poor customer service fill conversations and online reviews. The fact that customer service is a consumer hot button makes it a major opportunity for differentiation. In this lively session, participants will learn how to implement customer-service policies and techniques that have strong appeal to women. Topics covered include: