Catch Me If You Can: Marketing to Millennial Women and Families in Perpetual Motion


Myth-busting, thought provoking and packed with practical ideas, Bridget Brennan provides powerful insights on the generation of women who are now in their prime purchasing years: Millennials, born between 1980-2000. We often learn about Millennials as a collective group, but what are the distinctions among Millennial women, who are a driving force in consumer spending? Attendees will learn the cultural dynamics that have shaped Millennial women and modern parenting styles, and the subsequent impact on their purchasing behaviors, marketing responses and sales effectiveness.