Why She Buys: How to Grow Your Business with Women Consumers

Women are the engine of the global consumer economy. They drive 70-80% of all consumer spending with their buying power and influence. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Gender is the most powerful determinant of how a person views the world, and everything in it. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not, it doesn't factor in the one piece of information that trumps them all: the sex of the buyer. In a lively presentation based on her acclaimed book (called “essential reading” by The Wall Street Journal), Brennan educates audiences on the fundamentals of gender psychology, and the global trends driving women’s purchasing decisions. She provides a roadmap for businesses on how to evaluate sales, marketing, branding and product design from a female perspective. Topics include:

The Top 10 Trends in Marketing and Selling to Women >