Female Factor teaches sales professionals the skills they need to close more sales
Are your sales people communicating with women prospects as effectively as they could be? Let us help your team uncover opportunities to better connect with your female target audience. Based on your preference, Female Factor will create a customized program for your business or deliver our classic Why She Buys Master Class ® to your team, through live sessions, videos or webinars.
Female Factor delivers a critical skill set to salespeople that few sales-training organizations offer. Our training programs are based on principles from CEO Bridget Brennan's acclaimed book, “Why She Buys.”
Participants will learn how to:
- Identify the 4 most powerful motivators for women buyers
- Leverage communication techniques that resonate most strongly with women
- Develop relationship strategies to retain women customers over the long term, and drive referrals
- Create a retail environment that women find inspiring