Bridget Brennan, Founder and CEO
Bridget Brennan is one of the world’s foremost experts on the subject of women consumers. She is the CEO of Female Factor and author of the highly acclaimed book, Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers, which was called "essential reading" by The Wall Street Journal and "required reading" by Fortune Small Business. In addition to winning numerous awards for her work, she is an acclaimed speaker on the subject of marketing and selling to women, and a dynamic presence at industry conferences and universities worldwide. She is also a contributing writer on the subject of marketing to women for Forbes.com, PGA Magazine and Paris Retail Week. Brennan was named a "Woman to Watch in Retail Disruption" by Remodista and most recently was appointed to the Vikings Women Advisory Board for the Minnesota Vikings.
"Simply brilliant. Bridget's message is compelling and engaging,
and full of important information. She leaves a lasting impression.”
-- Tony Rogers, Senior Vice President of Marketing, Walmart