We bring our A-game to every client engagement
Our knowledge of women consumers runs deep, across industry sectors. From sports leagues like the PGA of America to automotive brands like Lexus and just about every consumer product and service in between, we help our clients accelerate sales and market share. We respect our clients' privacy and keep our full roster under wraps. To learn more about our work, read our testimonials below and contact us here.
"Female Factor conducted a national retail sales training program for Oakley and the result was a significant increase in sales and revenue for our women’s business. Their training is highly engaging, and our employees and retail partners found it extremely valuable for their job. I would highly recommend Female Factor as a partner."
SVP, Global Business Units
"We engaged the Female Factor team to help us on a project to accelerate growth for one of our key product categories, where the primary decision maker was the female head of household. Bridget and her team developed a thorough proposal and plan to execute. The work was very collaborative with our team and the Female Factor team. We were very pleased with the outcome of the work and as added value, the Female Factor has been very generous with providing input post the engagement. I would also add, that Bridget is a very dynamic speaker. We engaged her to present her work to over 300 of our top customers at conference we sponsor. She hit a “home run” with those customers. The feedback we received was fantastic and helped make our event very successful. Female Factor has been a great partner for us, and I would not hesitate to engage them again."
Donald J. Sommerville
Chief Marketing Officer
Latham Pool Products, Inc.
"The Female Factor team was thorough in understanding our unique marketing challenge and they created a highly
customized insights plan that drove deeper insights than we had achieved in prior research. Their focus on female shopping behavior enabled us to gain context so that our action plans would be right for the market. Every member of the Female Factor is committed to delivering actionable results."
Vice President, Marketing
VF Licensed Sports Group, licensed apparel manufacturer for the NFL, NBA, MLB and NHL
“At the Institute for Integrative Nutrition, I hired Female Factor to review our marketing materials and the manner in which they were delivered, since the majority of our students are female. The end result was an information-rich assessment with targeted recommendations that “nailed it” in every capacity. I was very impressed in the manner which Bridget and Female Factor team worked with my team; the final presentation exceeded my expectations. If you are looking to gain greater insight into your female customers as well as develop marketing messaging that resonates with a female audience, then I enthusiastically recommend Female Factor."
President and CEO
Institute for Integrative Nutrition
We engaged with Female Factor to rewrite our telemarketing scripts with instant and impressive results. Our ability to engage with female prospects improved by close to 50%. Both sales and retention have improved and our phone reps are a happier team."
Canada Life Insurance
“We have worked with Female Factor on multiple marketing programs and they provide valuable strategic counsel in addition to being delightful to work with.”
WE-tv, an AMC Network Channel